- relaunch
- To reintroduce an existing product or brand into the market after changes have been made to it.
Big dictionary of business and management. 2014.
relaunch
Look at other dictionaries:
relaunch — re‧launch [ˈriːlɔːntʆ ǁ lɒːntʆ] noun [countable] MARKETING a new effort to sell a product that is already available, often involving a change in advertising, packaging etc: • If the relaunch goes smoothly, sales should increase by at least 5%.… … Financial and business terms
Relaunch — (engl. =Neustart, zusammengesetzt aus dem Präfix re=wieder bzw. neu und dem Nomen launch=Start) beschreibt die Einführung von direkt auf dem Vorgänger aufbauenden Nachfolgeprodukten, die meist dazu dienen soll, den abschwächenden Absatz im… … Deutsch Wikipedia
relaunch — (v.) 1745, from RE (Cf. re ) + LAUNCH (Cf. launch). Related: Relaunched; relaunching. As a noun from 1970 … Etymology dictionary
relaunch — ► VERB ▪ launch again or in a different form. ► NOUN ▪ an instance of relaunching … English terms dictionary
relaunch — [spelling only] … English World dictionary
relaunch — I UK [ˈriːˌlɔːntʃ] / US [ˈrɪˌlɔntʃ] noun [countable] Word forms relaunch : singular relaunch plural relaunches business a new attempt to sell a product, especially in a slightly different way II UK [riːˈlɔːntʃ] / US [ˌrɪˈlɔntʃ] verb [transitive]… … English dictionary
Relaunch — Re|launch [ ri:lɔ:nt̮ʃ, ri lɔ:nt̮ʃ], der u. das; [e]s, [e]s [engl. relaunch, aus: re = wieder (< lat. re ) u. launch = Einführung (eines Produkts); Lancierung (letztlich zu afrz. lancier, ↑ lancieren)] (Werbespr.): 1. verstärkter Einsatz von… … Universal-Lexikon
relaunch — re|launch1 [ ri,lɔntʃ ] noun count BUSINESS a new attempt to sell a particular product, especially in a different way relaunch re|launch 2 [ ,ri lɔntʃ ] verb transitive to advertise and sell a product again in a slightly different way from before … Usage of the words and phrases in modern English
relaunch — [[t]ri͟ːlɔ͟ːntʃ[/t]] relaunches, relaunching, relaunched N COUNT To relaunch something such as a company, a product, or a scheme means to start it again or to produce it in a different way. Football kit relaunches are simply a way of boosting… … English dictionary
relaunch — re|launch [ˈri:lo:ntʃ US lo:ntʃ] n a new effort to sell a product that is already on sale >relaunch [ri:ˈlo:ntʃ US ˈlo:ntʃ] v [T] ▪ The product is being relaunched with a new name … Dictionary of contemporary English
Relaunch — Re|launch [ri: lo:ntʃ] der u. das; [e]s, [e]s <aus gleichbed. engl. relaunch zu re (vgl. ↑re...) u. to launch »in Gang setzen«> (Werbespr.) 1. verstärkter Werbeeinsatz für ein schon länger auf dem Markt befindliches Produkt. 2. neue,… … Das große Fremdwörterbuch
